What Is Personal & Advertising Injury Coverage?

Personal and Advertising Injury Coverage protects your business against claims that don’t involve physical harm—but can still cause serious financial and reputational damage. Under your General Liability Insurance, this coverage applies when someone accuses your business of libel, slander, copyright infringement, false advertising, or invasion of privacy.

In today’s digital world, even a small misunderstanding in marketing content, social media activity, or advertising copy can lead to costly legal action. Personal & Advertising Injury Coverage helps pay for legal defense, settlements, and judgments related to these non-physical injury claims—protecting both your finances and your reputation.

This coverage is especially important for companies that advertise their services, publish online content, or engage directly with the public. It provides peace of mind knowing that your business is protected against unintentional reputational or intellectual property harm.

WHY BUSINESSES CHOOSE CASEY INSURANCE

1. Specialized in Modern Risk

We understand the unique risks of doing business in a digital age—where marketing, media, and online visibility can create new exposures.

2. Robust Legal Defense Support

Our policies ensure access to legal experts who specialize in handling reputational and advertising-related disputes quickly and effectively.

3. Proactive Coverage Planning

We review your advertising practices and public communications to identify areas of potential exposure before issues arise.

4. Responsive Client Support

From the first notice of a claim to final resolution, our team provides clear communication, claim tracking, and consistent advocacy on your behalf.

It covers non-physical injury claims, including libel, slander, copyright infringement, and invasion of privacy, caused by your business’s advertising or communication.

Bodily Injury covers physical harm, while Personal and Advertising Injury covers emotional, reputational, or communication-based claims.

Any business that uses advertising, digital media, or marketing—including retailers, contractors, and service providers—can benefit from this protection.

Yes. Coverage can extend to social media posts, online reviews, and marketing content that unintentionally cause harm to another person or business.

The policy pays for attorney fees, court costs, settlements, and judgments resulting from covered personal or advertising injury claims.

Intentional misconduct, false advertising, and deliberate copyright violations are excluded. Coverage applies only to unintentional or accidental actions.

In a digital-first environment, even small communication errors can lead to defamation or intellectual property lawsuits. This coverage ensures financial and legal protection against those risks.

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